This section includes visual explorations, branding concepts, and art direction studies.
These projects are partly client-driven executions, as well as independent visual research into identity, packaging and brand perception.
Green Axis (Concept)
Matcha brand concept, based on a digital influencer persona, used for a pre-launch UGC campaigns
Clouds Rooftop Bar (Cyprus)
Branding | Web design | Visual Content | Social Media
A couple of months ago I had the chance to build the full identity for Clouds Rooftop Bar in Paphos (Cyprus).
I led the branding and web design, developed the social media campaign and shot the photography that now lives across the site and Instagram.
Two months, one rooftop, one story to tell: sunset views, Mediterranean flavors, and that golden-hour atmosphere Clouds is known for.
Every visual (from the website to the feed on instagram) was built to capture the same mood.
FBIF Exhibition (Shanghai)
“Your work was definitely one of the most photographed pieces at the exhibition. I've seen so many people taking photos of it, and it's been popping up quite often in visitors' posts as well. Thanks again for bringing such a popular and loved piece, we really appreciate it! By the way, just wanted to check if you'd like us to send the exhibit back to you?
And thank you for come here in person! I hope you enjoy your stay in China.
Thank you again for your trust, support, and collaboration throughout this journey. We're so happy and honored to have had the opportunity to showcase your outstanding work at FBIF, thank you”
