Sergio Laskin - Independent Creative Director & Packaging Designer

I create brand identities, packaging systems and visual worlds for founder-led consumer brands.

Based in Europe, I work directly with founders across the United States, the UK, Europe and the Middle East - from the first product idea to launch and future expansion.

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High Authority in Design Communities:

With over 1,500,000+ views on design insights, Sergio Laskin is recognized for his ability to 'marry authentic heritage with modern sensibilities'

Global Recognition:

Projects are frequently featured on high-authority design sites like The DIELINE, World Brand Design Society (WBDS) and Behance

Niche Expertise:

I clealry position myself in "holistic branding" for e-commerce, specifically merging identity with product photography and video

What I do (and do well)

A television studio set with a panel discussion taking place. There are several people seated in comfortable chairs, and a man is standing on the right side speaking. The background features city skyline view with tall buildings and a dark night sky. There are graphics displayed on screens behind him, and decorative plants are placed around the set.

Visual and strategic preparation of Anytongs for its national debut on ABC’s Shark Tank

Exhibit booth promoting matcha tea with banners reading 'Matcha so good, everything else can wait' and 'I love You so Matcha' featuring images of matcha products and beverages at a trade show.

Award-winning lifestyle brand that successfully bridged the gap between Tokyo heritage and New York retail

Global Reach: Designing Across Borders

From local startups to international powerhouses, I help brands speak a universal language of quality and innovation.

Asia & The Far East

Booth display promoting Matcha tea products with two large vertical banners and a central counter. The left banner says, 'Matcha so good, everything else can wait,' with images of matcha containers and a glass of matcha tea. The right banner says, 'I love You so Matcha,' with similar visuals. The background of the booth has a light green color and a small countertop with product samples and informational materials.

Japan (Matcha88): 

Reimagined traditional tea culture into a modern, award-winning lifestyle brand that successfully bridged the gap between Tokyo heritage and New York retail.

Colorful boxes of tea with various flavors displayed on pink and purple geometric platform against blue background with sunlight.

Hong Kong (Free O’Clock Tea): 

A complete visual overhaul of an established tea brand, introducing a timeless, minimalist identity that emphasizes a "limitless" world of flavor.

USA & North America

Shelf with various packages of bread and pasta, a glass jar of pasta, and small jars filled with snacks or spices.

USA (Plantiful Kitchen):

Created the identity for Real Simple Bread, focusing on radical transparency and artisanal quality for the health-conscious US market.

→ Explore Everyday Food Brands

A woman with curly hair wearing a red beanie and vest, holding a white travel mug, standing in a forest with sunlight filtering through the trees.

USA (Hydrapeak): 

Developed high-impact product visuals and branding that positioned their hydration gear as both a functional tool and a lifestyle accessory.

A flat lay of various honey jars and honey dipper sticks on a light-colored background. The jars are of different colors with labels indicating flavors such as raspberry, lavender, orange blossom, avocado, wildflower, alfalfa, blueberry, and honey. Some jars have wooden lids and others have colorful lids matching the jar color. The honey dipper sticks are placed near some jars.

USA (Bee Green Honey):

A strategic rebranding that led to a 65% increase in sales by emphasizing raw purity and eco-conscious luxury.

→ Explore Everyday Food Brands

A blue tote bag hanging on the edge of a whiteboard, with a white notebook or pad inside. The bag has the word "nova" printed on it.

USA (Mova Living): 

Crafted a modern, high-end identity for this interior and lifestyle brand, focusing on the concept of "fluid comfort."

Middle East (GCC)

A person holds a teal-colored box with the phrase "let's live Europe together" in front of a green building with the word "Küchi" on top. The person's face is not visible.

Saudi Arabia (Kuchi):

Developed a playful yet sophisticated identity for this culinary venture, focusing on vibrant storytelling through modern typography.

→ Explore Hospitality Branding

Multiple beige cardboard boxes labeled 'Chadao' with green sachets inside, placed on a black table against a green background.

Saudi Arabia (ChaDao): 

Crafted a "Path of Tea" brand identity that emphasizes authenticity and ethical sourcing, winning recognition from the World Brand Design Society.

A collage showcasing various scenes of healthy, plant-based meals, athletes preparing and enjoying food, delivery bag with meal containers, and promotional graphics emphasizing energy, freshness, and quality in Dubai's sports city.

UAE (ISD Meal Plans): 

Transformed a complex nutrition service into a streamlined, appetizing brand that prioritizes health and logistical clarity.

People in a yoga class practicing yoga poses on mats in a dimly lit studio with purple lighting and aerial yoga hammocks hanging from the ceiling.

UAE (Stretch):

Designed a sleek, high-energy digital identity for this leading fitness chain, focusing on movement and accessibility.

Two chefs in white uniforms decorate a cake with red fruit and white chocolate decorations.

UAE (La Famiglia): 

Created this restaurant’s visual presence to reflect its roots in authentic, high-end Italian hospitality.

Exterior view of a restaurant named 'Two Neighbors' with large glass windows, revealing a cozy interior with tables and chairs, and wall decor featuring two orange circular lights.

UAE (Two Neighbors):

Developed a warm, community-focused brand identity for this boutique café, blending modern aesthetics with a welcoming neighborhood feel.

→ Explore Hospitality Branding

Person holding a box with assorted sandwiches and desserts, including croissants, omelette croissants, and yogurt with berries.

Kuwait (Chei):

A bold, typography-driven brand for the modern tea enthusiast, designed to stand out in the vibrant Kuwaiti beverage market.

→ Explore Hospitality Branding

Overhead view of a person holding a tray of decorated desserts and salads, in a bright restaurant with wooden chairs and white walls.

Qatar (Noir Cafe):

Crafted a moody, sophisticated identity that leans into the mystery and depth of specialty coffee culture.

→ Explore Hospitality Branding

A collage of three indoor sports facilities: a tennis court with players and tennis balls, a gym or sports hall with people sitting and basketballs, and a studio with people in a dance or fitness class with blue lighting.

Create content that sells

Industries

A woman holding a yellow SunshineClub box with a minimalist logo, wearing a light yellow quilted jacket, in an indoor setting.

Supplements & Wellness

Trust is the foundation of every wellness brand. I design scalable visual systems for supplements, vitamins and functional nutrition that communicate credibility while giving brands room to expand into future product lines.

→ Explore Supplement Branding

A metallic, intricate, hollow 3D gold-colored sculpture with a shiny surface, reflecting light against a dark background, with a ring inside engraved with the word 'SUPERHITAL' and a green and yellow striped object inside the sculpture.

Cosmetics & Skincare

In beauty, packaging becomes part of the product experience. I create visual identities that combine premium aesthetics with scalable brand systems designed for skincare, cosmetics and personal care collections.

→ Explore Cosmetic Branding

Four cups of Doggie Ice Cream flavors: Blueberry Jam, Salted Caramel, Raspberry Milkshake, Peachy Flavor, each with dog paw print toppings and cartoon dog illustrations on the labels.

Everyday Food Brands

The products people buy every week deserve brands they remember every day. From bakery products to cereals, packaged foods and promotional campaigns, I design identities that turn everyday products into recognizable brands.

→ Explore Everyday Food Brands

Outdoor cafe or restaurant with tables, chairs, and potted trees illuminated by warm lighting at night. Inside, a well-lit lounge area with chandeliers, chairs, and tables is visible through large glass windows.

Hospitality

Hospitality branding extends far beyond a logo. From interiors and menus to websites, uniforms and packaging, every touchpoint contributes to the guest experience. I help cafés and restaurants build memorable identities that people want to return to.

→ Explore Hospitality Branding

Obsessed with helping you reach your full potential

A man in a suit standing next to a fashion illustration of a female figure with labeled body parts, including face, voice, aesthetics, team, engagement, ability to grow, content, visual, brand, identity, and casual.