Matcha Packaging Design & Branding
Strategic branding and premium packaging design for matcha brands, ceremonial tea products, cafés and modern wellness businesses
15+ brands across 6 countries
Packaging that communicates quality before the first cup
Matcha is more than a beverage - it's a product built on craftsmanship, origin and ritual. Successful matcha packaging must balance Japanese heritage with the expectations of modern consumers, whether sold in specialty cafés, retail stores or online.
I help emerging and established matcha brands develop distinctive identities, scalable packaging systems and launch-ready visual experiences that build trust from the very first impression.
Why Sergio Laskin:
Experience creating branding for international matcha brands.
Packaging systems designed for future product expansion.
Experience includes:
Brand identities developed for retail, cafés and e-commerce.
Production-ready artwork prepared for commercial printing.
Featured on international design platforms:
Behance
Design platforms publications
Design books
Featured Matcha Projects
Match88 × NYC
Developed for a Japanese matcha brand entering the U.S. market, Match88 combined traditional Japanese aesthetics with a contemporary visual language tailored for New York consumers.
The branding was created to bridge two cultures - preserving the authenticity of Japanese matcha while making the product approachable and distinctive within the American specialty beverage market.
Following the development of the identity and packaging, the project was showcased at an exhibition in New York, presenting Japanese matcha products to an international audience.
Chadao (Saudi Arabia)
Created for a premium matcha concept in Saudi Arabia, Chadao explored the balance between Japanese tea traditions and a clean, contemporary visual identity for the Middle Eastern market.
The project focused on developing a brand language that could support future product expansion while maintaining a premium and culturally respectful aesthetic.
Green Axis (Concept)
Green Axis is a conceptual exploration of what modern matcha branding can become.
Designed as a premium packaging concept, the project combines minimalist typography, geometric composition and restrained color palettes to position matcha as a contemporary lifestyle product while respecting its cultural origins.
Why matcha founders choose Sergio LaskinFrom Japanese heritage brands entering the U.S. market to premium concepts developed for the Middle East, my work explores how matcha can be positioned for different cultures while maintaining authenticity and premium appeal.
Frequently Asked Questions
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We offer a range of solutions designed to meet your needs - whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
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Yes. In fact, most of clients contact before their company is officially launched.
Working together early allows us to develop the brand strategy, visual identity, packaging system and product presentation before manufacturing begins, making the launch process more efficient and consistent.
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Matcha packaging design is often just one part of a larger branding system.
Depending on your needs, I can help with:
Brand identity
Packaging design
Café branding
Labels and secondary packaging
Merchandise
Brand guidelines
Product launch visuals
The goal is to create a brand that remains consistent as your business grows
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Final packaging files are supplied according to your printer's specifications and include all necessary production files required for manufacturing.
If needed, I can also coordinate with your printing partner during the prepress stage to ensure the packaging is produced correctly.
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I can recommend trusted production partners (which i know personally) and help you prepare files according to the technical requirements of your chosen supplier.
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The timeline depends on the complexity of the project.
A complete coffee branding project typically takes between 4 and 8 weeks, depending on the scope, number of products and feedback schedule.
Projects with larger product ranges or additional brand assets may require additional time.
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After the branding and packaging are approved, I also offer Brand Launch Visuals - premium product imagery created for websites, social media, presentations, investor decks, advertising and product launches.
This service is offered separately from the branding project, allowing clients to commission marketing content whenever they are ready for launch.
Related industries
Other industries
Sergio Laskin accepts a limited number of projects.
Before reaching out, please ensure:
your brand direction is defined
branding is a strategic priority, not exploration
you are ready to invest in a full identity system
We do not operate in early-stage idea validation or low-budget experimentation.