Matcha Packaging Design & Branding

Strategic branding and premium packaging design for matcha brands, ceremonial tea products, cafés and modern wellness businesses

Let's build your matcha brand

15+ brands across 6 countries

Packaging that communicates quality before the first cup

A glass of green matcha tea with green tea powder packaging, a wooden spoon, a tea leaf, and a green box in the background.
A green container labeled 'premium matcha blend,' a bamboo whisk, and a stone block with a wooden background.
Colorful jars labeled 'Green Axis' on open boxes, arranged in a pyramid on a dark background.
A reddish-orange cylindrical tin with layered design, labeled "GREEN AXIS" in white letters.
A green package labeled "Matcha" with a bamboo whisk and a wooden spoon with the number 88, and a small pile of green matcha powder on a beige platform against a peach background.
Shelf with colorful containers labeled 'Green Axis' in green, beige, blue, and green colors.

Matcha is more than a beverage - it's a product built on craftsmanship, origin and ritual. Successful matcha packaging must balance Japanese heritage with the expectations of modern consumers, whether sold in specialty cafés, retail stores or online.

I help emerging and established matcha brands develop distinctive identities, scalable packaging systems and launch-ready visual experiences that build trust from the very first impression.

Why Sergio Laskin:

  • Experience creating branding for international matcha brands.

  • Packaging systems designed for future product expansion.

Experience includes:

  • Brand identities developed for retail, cafés and e-commerce.

  • Production-ready artwork prepared for commercial printing.

Featured on international design platforms:

  • Behance

  • Design platforms publications

  • Design books

Featured Coffee Projects

Match88 × NYC

Developed for a Japanese matcha brand entering the U.S. market, Match88 combined traditional Japanese aesthetics with a contemporary visual language tailored for New York consumers.

The branding was created to bridge two cultures - preserving the authenticity of Japanese matcha while making the product approachable and distinctive within the American specialty beverage market.

Following the development of the identity and packaging, the project was showcased at an exhibition in New York, presenting Japanese matcha products to an international audience.

Featured on Behance

Green matcha powder package, green tea powder, a glass with iced matcha, a wooden spoon, and a cardboard tube, all on a white surface with green background.
A green cylindrical container with white text that reads "Matcha / W 88 premium matcha blend Japan," leaning against a beige brick and a wooden surface, with a bamboo whisk in front of it.
Collection of matcha tea products including a bamboo whisk in a glass case, packets of matcha powder, a green canister, and a wooden spoon on a white surface with a wooden background.
A tall glass of green matcha drink with ice, and a pink straw. To the right, a cylindrical container with a light green label that reads 'premium matcha blend Japan'.
Two vertical banners and a display table promoting Matcha products at an exhibition. The left banner reads "Matcha so good, everything else can wait," and the right banner says "I love You so Matcha." The banners and table feature images of matcha powder, tea, a glass of iced matcha drink, and related accessories. The website www.matcha88.com is displayed on both banners.
Floating matcha green tea powder, bamboo whisk, and tea packaging against a peach background.
Multiple stickers of green tea-themed injections with labels saying "100% Matcha Green Tea Injection" and "Matcha," alongside images of a glass of matcha tea with a straw and the phrase "I love you so".

Chadao (Saudi Arabia)

Created for a premium matcha concept in Saudi Arabia, Chadao explored the balance between Japanese tea traditions and a clean, contemporary visual identity for the Middle Eastern market.

The project focused on developing a brand language that could support future product expansion while maintaining a premium and culturally respectful aesthetic.

A hand reaching into a cardboard box labeled 'CHADAO' against a green tiled wall, with two more boxes labeled 'CHADAO' underneath.
A wall decorated with six black outlined illustrations of different mugs and cups, arranged in three rows with two images each. A wooden table with a mortar and pestle and a small bowl is visible in the lower left corner.
Matcha premium ceremonial powder package with black and green design, featuring a stylized abstract logo and the brand name Chadao, along with information about the single origin from Kagoshima, Japan, and contact Instagram handle chadao.sa, 100 grams.
Multiple Chado branded boxes with white tissue paper and a green thank you note inside one of the boxes.
Set of ten CHADAO branded coffee sachets in cardboard packaging, arranged on a gray surface with a green background.
Stacks of boxes labeled 'Chadao' with information about tea sachets and weight.
Person holding a cream-colored tote bag with the text "CHADAO" and a logo, against a dark green background with a plant.

Green Axis (Concept)

Green Axis is a conceptual exploration of what modern matcha branding can become.

Designed as a premium packaging concept, the project combines minimalist typography, geometric composition and restrained color palettes to position matcha as a contemporary lifestyle product while respecting its cultural origins.

Colorful containers labeled "GREEN AXIS" inside open matching boxes, arranged on a reddish-brown surface, with a dark background.
Two metal shopping baskets, one filled with blue cups and the other with red cups, both with "GREEN AXIS" printed on them, placed on a concrete floor near a white textured wall.
Shelf filled with cans of Green Axis product in green, beige, and blue containers.
A woman in black clothing kneeling on a tatami mat, preparing tea outdoors in a Japanese garden with green grass, a stone lantern, and trees in the background.
A green vintage car with a brown purse, sunglasses, a small container labeled 'Green Axis,' and a cup of green beverage placed on the hood. The car reflects nearby buildings and the sky.
A person wearing a hairnet, face mask, and lab coat standing in a food processing plant, holding a container labeled 'GREEN AXIS'. In front of them is a large metal container filled with green powdered substance, with a scoop inside.
A red, cylindrical container with a metallic lid and silver band around its top and bottom, labeled 'GREEN AXIS' in bold white letters.
Green container with blurred text on it, displaying the words "GREEN AX". 
Why matcha founders choose Sergio Laskin

From Japanese heritage brands entering the U.S. market to premium concepts developed for the Middle East, my work explores how matcha can be positioned for different cultures while maintaining authenticity and premium appeal.

Frequently Asked Questions

  • We offer a range of solutions designed to meet your needs - whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Yes. In fact, most of clients contact before their company is officially launched.

    Working together early allows us to develop the brand strategy, visual identity, packaging system and product presentation before manufacturing begins, making the launch process more efficient and consistent.

  • Matcha packaging design is often just one part of a larger branding system.

    Depending on your needs, I can help with:

    • Brand identity

    • Packaging design

    • Café branding

    • Labels and secondary packaging

    • Merchandise

    • Brand guidelines

    • Product launch visuals

    The goal is to create a brand that remains consistent as your business grows

  • Final packaging files are supplied according to your printer's specifications and include all necessary production files required for manufacturing.

    If needed, I can also coordinate with your printing partner during the prepress stage to ensure the packaging is produced correctly.

  • I can recommend trusted production partners (which i know personally) and help you prepare files according to the technical requirements of your chosen supplier.

  • The timeline depends on the complexity of the project.

    A complete coffee branding project typically takes between 4 and 8 weeks, depending on the scope, number of products and feedback schedule.

    Projects with larger product ranges or additional brand assets may require additional time.

  • After the branding and packaging are approved, I also offer Brand Launch Visuals - premium product imagery created for websites, social media, presentations, investor decks, advertising and product launches.

    This service is offered separately from the branding project, allowing clients to commission marketing content whenever they are ready for launch.

Related industries

→ Restaurant Branding

→ Coffee Packaging Design & Branding

→ Bakery/Pastry branding

Other industries

→ Supplement Packaging Design

→ Cosmetic Packaging Design

→ Pet Food

A silhouette of a tiger made with white dots and lines on a black background.

Sergio Laskin accepts a limited number of projects.

Before reaching out, please ensure:

  • your brand direction is defined

  • branding is a strategic priority, not exploration

  • you are ready to invest in a full identity system

We do not operate in early-stage idea validation or low-budget experimentation.