CORE OFFER
Brand Launch - Branding, Packaging & Shopify Design
$10-12k
Branding
Packaging
Product Visuals
Shopify
Launch Strategy
Art Direction
One brand idea. From packaging to Shopify.
I help founders turn a product into a distinctive brand - with a clear visual identity, considered packaging and a Shopify experience that brings everything together.
Brand Launch connects the key elements of your launch through one creative direction, giving your brand a recognizable presence wherever customers discover it.
Typical investment: $10,000-12,000
Estimated timeline: 6-10 weeks
A strong product deserves a clear identity.
You may already have a product, a manufacturer and a launch date. The next step is deciding how your brand should look, feel and communicate.
What should people notice first? What makes the product feel credible? How will they recognize another product from the same brand?
Brand Launch pack creates the visual idea behind your brand, then carry it through the identity, packaging, product imagery and online store. Each part builds on the same thinking, creating a consistent experience from the first impression to the product in your customer’s hands
What’s included
01. Discovery & creative direction
We begin with your product, your ambitions and the people you want to reach. I review the category and relevant competitors, then establish a creative direction that guides the design.
The aim is to define a clear point of view for your launch: what your brand should express and how that translates visually.
Founder discovery session and review of existing materials
Product, audience and category overview
Review of relevant competitors and visual conventions
Visual concept, references and moodboard
Agreed creative direction for the identity, packaging and website
02. Brand identity
A distinctive identity built around the character of your brand and the practical needs of your product.
I develop the logo and supporting visual language, showing how they work together across packaging, digital content and your online store.
Primary logo, secondary versions and brand mark
Color palette and typography system
Supporting graphic elements
Examples of the identity in use
Brand guidelines and final artwork files
03. Packaging design
Packaging that introduces your brand, makes the product easy to understand and creates a consistent family across your initial range.
I establish the core design and information hierarchy, then adapt the system across up to three agreed SKUs.
Packaging concept and visual direction
Front, back and supporting panel design
Product and variant hierarchy
Design adaptations for up to 3 SKUs
Packaging mockups for review
Print-ready artwork using supplier-provided dielines
04. Product imagery & launch visuals
Product visuals developed around the same creative direction as your identity and packaging.
These images help communicate the product’s character and give your website and launch materials a consistent visual presence.
Art direction for product imagery
Product presentation and hero compositions
Visual assets for agreed website placements
Selected launch assets adapted for social media
The production approach and number of final images are agreed before the project begins.
05. Shopify website design
A Shopify experience that carries your brand into the way customers explore, understand and buy your products.
I design the key pages around your initial range, combining clear product information with the visual character of the brand.
Website structure and customer journey
Homepage design
Product page design
Supporting brand and information pages
Mobile and desktop layouts
Integration of the identity, packaging and product visuals
The page list, functionality and Shopify implementation scope are defined in the proposal.
06. Guidelines & handover
Everything brought together in an organized set of files and practical guidelines, so your team and production partners can use the brand consistently.
Brand guidelines
Final logo and graphic assets
Approved packaging artwork
Agreed website and launch assets
Handover session covering the final deliverables
MYND MUSHROOMS · USA
What if a wellness brand became a retro space adventure?
The products became planets waiting to be explored.
The illustrations evolved into scenes from a vintage science-fiction universe.
How we work together
01
Discover
We discuss your product, audience, ambitions and practical requirements, then define the scope of the launch.
02
Define
I develop the creative direction and visual concept. We agree on the foundation before moving into detailed design.
03
Design
The direction becomes a complete identity and packaging system, developed through presentations and agreed feedback rounds.
04
Connect
The brand extends into product visuals and Shopify, creating a consistent experience across the launch.
05
Prepare
I finalize the agreed assets, prepare the files and guide you through the handover.
06
Trust
You work directly with me throughout the project, from the first conversation to the final delivery.
Frequently Asked Questions
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Yes. Identity and creative direction can begin while the product is in development. Final packaging artwork requires confirmed dimensions, supplier dielines and approved product information.
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A SKU is an individual product or variant, such as a different flavor, formula or size. The proposal specifies which products and packaging formats are included.
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Yes. The initial design considers how future products could fit into the range. Additional artwork and adaptations can be scoped separately.
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Yes. I can communicate with your supplier about dielines, artwork requirements and intended finishes. Manufacturing, samples and printing are arranged and paid for separately.
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For projects that include Shopify implementation, the store is set up with editable content and sections wherever practical. The handover covers the agreed editing workflow.
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Your product offer, initial range, target audience and intended launch timing. Existing research, references, supplier information and product content are also useful. We identify any missing materials during discovery.
Let’s give your product a brand of its own
HAVE A BRAND IN MIND?