Assorted MYND supplement products on a reflective surface with a dark purple starry background

MYND Mushrooms (USA): Creative Story

WELLNESS

A pink package of MYND Wild Cherry Gummies stands among raspberry-like berries on a vibrant purple background, with a starry sky above.

Beyond Wellness

Every brand carries an idea beyond its products.

For MYND, that idea was already there. The founders imagined a world inspired by the French Riviera - warm sunlight, relaxed afternoons, vintage charm, a slower way of living. The packaging reflected that atmosphere through soft colors and subtle retro references.

When presenting the project in my portfolio, I asked myself a different question: What if this same feeling wasn't tied to a place, but to a journey?

Instead of extending the Riviera aesthetic, I transformed it into a retro space odyssey.

Visit: www.myndmushrooms.com

Four boxes of MYND chocolate bars stacked on a black stand with a starry night sky background. The flavors are Toffee, Sea Salt, Mint, and Espresso.
A young woman with long silver hair standing next to a spaceship in a desert landscape under a starry night sky, holding a snack bag.
Package of MYND Wild Cherry Gummies with details about flavor and health benefits, set against a starry sky background.

The products became planets waiting to be explored. The illustrations evolved into scenes from a vintage science-fiction universe, where curiosity replaces routine and every formula feels like a new destination rather than another supplement on the shelf.

The packaging itself remained the foundation of the brand.

The surrounding visuals became my own interpretation of its personality - expanding the world rather than changing it.

A woman with long, wavy, platinum blonde hair wearing a lavender cap, beige sports bra, lavender jacket, black leggings, white socks, and pink sneakers, standing in a futuristic spaceship cockpit with starry space visible through the windows. She holds a small purple and pink box labeled "MYND" and has a confident pose.
Three colorful tins of MYND gummies with strawberry mango and blue raspberry flavors, floating in space with sparkling stars and cherries.
A decorative tin container of MYND Blue Raspberry Gummies with a red heart-shaped lollipop on top, against a pink background.
A packet of WND Espresso Dark Chocolate with a piece of dark chocolate bar with pistachio nuts emerging from the packet, set against a starry night sky background.
A woman with long, white hair wearing a lavender jacket, beige sports bra, black leggings, and pink sneakers stands on a rocky terrain under a starry night sky. Two large floating boxes labeled 'MYND' with flavors 'Strawberry Mango' and 'Blue Raspberry' hover behind her.

I often think of portfolio presentations as an opportunity to continue the creative conversation beyond the client brief. They allow me to explore where a brand could go if its story kept evolving.

For MYND, that evolution became a retro-futuristic adventure built around imagination, discovery and the excitement of exploring new worlds.

Packaging of MYND Strawberry Mango gummies, including individual packs and a larger container with product information.
Black packet of Lemlan perfume with a blue label and black cap, placed on a white surface.

What if packaging unfolded like a perfume?

Next: Lemlan

As we ventured into uncharted territories, my mission remained clear - to bridge cultures, embrace diversity and craft experiences that resonate on a global scale.