MYND Mushrooms (USA): Creative Story
Beyond Wellness
Every brand carries an idea beyond its products.
For MYND, that idea was already there. The founders imagined a world inspired by the French Riviera - warm sunlight, relaxed afternoons, vintage charm, a slower way of living. The packaging reflected that atmosphere through soft colors and subtle retro references.
When presenting the project in my portfolio, I asked myself a different question: What if this same feeling wasn't tied to a place, but to a journey?
Instead of extending the Riviera aesthetic, I transformed it into a retro space odyssey.
Visit: www.myndmushrooms.com
The products became planets waiting to be explored. The illustrations evolved into scenes from a vintage science-fiction universe, where curiosity replaces routine and every formula feels like a new destination rather than another supplement on the shelf.
The packaging itself remained the foundation of the brand.
The surrounding visuals became my own interpretation of its personality - expanding the world rather than changing it.
I often think of portfolio presentations as an opportunity to continue the creative conversation beyond the client brief. They allow me to explore where a brand could go if its story kept evolving.
For MYND, that evolution became a retro-futuristic adventure built around imagination, discovery and the excitement of exploring new worlds.
What if packaging unfolded like a perfume?