Black perfume packaging with a blue label reading 'Lemlan' and some smaller text, placed on a plain white background.

Some of the most interesting projects begin with an idea that wasn't chosen.

Lemlan grew from a direction originally developed for another client. Although it wasn't the right fit for that project, I couldn't stop thinking about it. Instead of letting the concept disappear, I decided to explore where it could lead if it had complete creative freedom.

I wanted the first impression to feel almost industrial. The fragrances are presented inside metallic vacuum pouches that reveal almost nothing about what's inside. Apart from the silhouette of the bottle, there are no obvious clues, no decorative illustrations, and no attempt to explain the product before opening it.

The experience begins only after that first layer is removed.

Lemlan (New York): Creative Story

A glass perfume bottle containing "LE LEMAN" Eau de Parfum, with a spherical top painted in blue and brown, placed on a clear surface against a plain white background.
A perfume bottle labeled 'LEMLAN Eau de Parfum' surrounded by yellow and brown butterflies and green leaves.
A hand with manicured white nails holding a black and blue perfume packaging labeled 'LEMLAN Eau de Parfum' against a plain light background.

Inside, the rigid exterior gives way to sculptural glass bottles, tactile stone-like caps, polished wood textures and a much warmer material palette. The identity unfolds gradually, almost the way a fragrance reveals its notes over time.

I liked the idea that the packaging could behave like perfume itself.

Not everything has to be experienced at once.

Sometimes the strongest brands invite curiosity by revealing themselves layer by layer.

A perfume bottle designed to look like the moon with one side black and the other side showing the moon's surface, placed atop a supporting stand with a label reading 'LOVELY LEMLAN EAU DE PARFUM' against a plain white background.

Recognition

Lemlan received Behance Project of the Day, and the project was later highlighted by The Dieline, which praised its sculptural approach to fragrance packaging and the distinctive relationship between the bottle design and the overall identity.

A perfume bottle labeled 'UP LEMLAN Eau de Parfum' with a round blue and brown cap, surrounded by cinnamon sticks.
A perfume bottle with a clear rectangular glass container and a black round cap, partially obscured by blurred black leaves in the foreground.
Silver coffee bag and box with Desert Coffee logo, yellow animal-shaped tags, on gray background.

What if the name became the entire visual language?

Next: Desert Coffee

As we ventured into uncharted territories, my mission remained clear - to bridge cultures, embrace diversity and craft experiences that resonate on a global scale.