Strategic branding and premium packaging design for cosmetics, supplements, coffee, food and wellness brands. Helping founders launch distinctive consumer products worldwide.

The best supplement brands are designed long before the first product launches

Brand identity, packaging systems and visual direction for founders building wellness companies that are meant to grow - not just launch

Let's build your supplement brand

15+ brands across 6 countries

Designing for recognition

A rectangular metal tin of Fullla Fullness & Flow prebiotic drink mix with an orange label and blue letters, placed on a wooden shelf.

A collection of healthy vegan supplements and products on a yellow surface against a blue sky with clouds. Includes a peach-colored container with an open lid, a black pouch labeled 'Mushroom Coffee,' a blue pouch labeled 'Omega-3,' a green container with capsules, and a pile of capsules.

A white bottle filled with beige capsules is open with capsules spilling out. A large, white, spherical object with the number 10 on it is floating above the bottle, casting a shadow on the capsules.

A silver and clear Niletin skincare bottle with a pump dispenser, a sterile-looking packet labeled Niletin with a colorful holographic design and the words 'Precision Molecular Engineering,' and a small glass jar filled with gold-colored beads labeled with ingredients like Glutathione, Collagen, and Elastin, all on a concrete surface.

People don't build relationships with products because they look different - they build relationships because something feels immediately familiar.

Every audience already has its own visual language, its own habits, own expectations and quiet culture.

Before designing anything, I try to understand what people already trust and then I look for a new expression of that familiarity.

The goal isn't to surprise → The goal is recognition, feeling that says: "This brand understands how I see the world."

Brand Identity

Creating the visual foundation before the first product exists

Packaging Systems

Designing structures that support future product expansion

Product Architecture

Helping founders organize categories before they become complicated

Art Direction

Building a consistent visual language across packaging, website and launch materials

Minerals
Gummies
Capsules
Powders
Stick Packs
Hydration
Collagen
Vitamins
Sleep

Sports Nutrition
Protein Powders
Functional Mushrooms
Sea Moss
Nootropics
Greens
Adaptogens
Electrolytes

Featured Supplement Projects

Scientific credibility without clinical coldness - Niletin (USA)

A premium supplement brand developed around clarity, scientific credibility and modern wellness aesthetics. The project focused on creating a visual identity capable of supporting future product expansion while remaining clean and instantly recognizable.

A sleek silver Niletin branded pump bottle, a small glass vial with gold spherical pellets labeled 'Glutathione,' 'Collagen,' and 'Eslui,' and a metallic silver package with a colorful gradient design that reads 'Niletin' and 'Precision Molecular Engineering' on a gray surface with a plain light gray background.

Packaging of Niletin, a supplement with glutathione and collagen, featuring three containers, including a spray, capsules, and a box, with a metallic silver background and yellow text.

A futuristic silver and gold packaging container for a supplement called Niletin, containing Glutathione, Collagen, and Elastin, with labels highlighting high purity and bio-availability.

Yellow, ribbed portable speaker with 'nft' text embossed on the front.

Flud Male Fertility (USA)

A complete branding and packaging project developed for a male fertility supplement brand preparing for launch in the United States.

The identity balances medical credibility with an approachable consumer experience, helping communicate trust within a highly sensitive health category.

Several blue capsules with the word "FLUD!" written on them, floating against a dark background.

A blue dietary supplement bottle labeled "FLUID" with water spray being directed at it by robotic arms in a high-tech setting.

A young man with blonde hair wearing sunglasses, a black tactical outfit, and gloves, holding a white cup with blue pills, standing on a city street with tall buildings and the Empire State Building in the background.

A neon-lit mobile kiosk at sunset with two young adults, one male and one female, inside. The kiosk displays the word "FLUD" and has various glowing objects. The background shows a dark landscape with mountain silhouettes and a colorful sunset sky.

Two people standing at the back of a truck with a futuristic setup, surrounded by tall buildings, with the Empire State Building visible in the background, under a clear blue sky.

Two portable smart speakers with a white to blue gradient glow, branded with 'FLUD.' on the bottom edge, set against a blue gradient background.

Display of three cylindrical containers with blue graphics and the word 'FLUD.' on a black background, hanging from the ceiling in a dark exhibition space.

a person with pink hair and sunglasses standing against a pillar at a subway station, with a moving train in the background and a digital display above showing the time and other information

Turning wellness into belonging - SunshineClub (USA)

The idea behind SunshineClub began with a simple thought: wellness isn't only about what happens inside the body?

Featured on Behance.net

Two people working at a stainless steel counter with packaged skincare or cosmetic products, blurred motion.

Close-up of a beige-colored object with the text 'Sunshine Club' printed on it.

Cheese wheels and boxes falling from a conveyor into a stainless steel table with additional boxes and wheels on the floor, and a metal rack with hanging boxes in the background.

Display of yellow bottles in white boxes and on a conveyor in a minimalist, modern store with grey walls and floors.

Young woman in beige outfit shopping for skincare products at a store display with yellow boxes and white jars.

Healthy Yeti supplement products including a jar, two bags labeled Mushroom Coffee and Omega 3, a green container with softgel capsules, and a small heap of powder, set against a background of a blue sky with clouds.

Building a brand ready for future products - Healthy Yeti (UK)

Brand identity and packaging developed for a UK supplement company focused on sports nutrition and healthy living.

The project explored bold branding combined with a scalable packaging system for future product categories.

Website

Flat lay of healthy mushroom coffee products, capsules, powder, and beverage on a blue background with shadows.

A person holds a pink tumbler with the words 'healthy yeti' printed on it in white in front of a cloudy sky background.

A hand holds a green container filled with golden capsules, dropping some capsules into an open palm below against a blue background.

Five capsules are displayed against a green background with white text labels highlighting their features, such as being made from 100% vegan algae, small and easy to swallow, rich in DHA and EPA, having no fishy aftertaste, being gentle on your stomach, and made in the UK.

Black packet of dietary supplements with white text and graphics, with gold capsules scattered around it, some capsules on a green surface and others floating in front of a green background.

Simplifying complex health products - FULLA (USA)

The project explored how modern typography, color hierarchy, and packaging architecture can simplify complex health products while creating a memorable retail presence.

Orange container of Fulla Fullness & Flow prebiotic drink mix labeled with product information and icons, next to a matching orange and silver bottle, on a plain light background.

An orange rectangular box labeled "FULLA" with a smaller text "Fullness & Flow" and description "Prebiotic Drink Mix" sitting on a wooden shelf.

Orange package of Fullla Fullness & Flow prebiotic drink mix on a wooden table with a clear glass of water, a wooden spoon with powder, and a potted plant in the background.

Why supplement founders choose Sergio Laskin

With experience designing supplement brands for clients in the USA and theUK, I create scalable branding systems that support long-term product expansion - from a single launch product to complete wellness portfolios.

Understand people → Understand founders → Imagine the future brand → Design the visual language

Frequently Asked Questions

Every project is different, depending on the number of products, the scope of branding, and the complexity of the packaging system. Most projects start from €4,000–5,000, with larger brand systems ranging from €8,000+.
Yes. I design scalable packaging systems that work across entire product lines, making it easy to introduce new formulas while keeping the brand visually consistent.
Yes. I design packaging for protein powders, functional blends, greens, collagen and other powdered supplements, considering both shelf impact and future product expansion.
Absolutely. I design bottle labels, cartons and complete visual systems for vitamins, capsules, tablets, gummies and other dietary supplements.
Yes. Every approved design is delivered as production-ready artwork prepared according to your printer's specifications, ensuring a smooth manufacturing process.
Yes. Whether your brand needs a visual refresh or a complete repositioning, I focus on preserving valuable brand equity while creating a stronger and more scalable identity.
Yes. Many of my clients are founders preparing to launch their first consumer brand. I help build visual systems designed not only for launch, but for long-term growth.
Absolutely. The best results happen when branding and packaging are developed before production starts. This allows structural, material, and printing decisions to support the overall brand from day one.
Yes. Alongside packaging design, I offer optional launch visuals, product renders, campaign imagery and presentation assets that help brands introduce new products before photography is available.
I collaborate with clients and their regulatory specialists to ensure the packaging design allows for all required information while maintaining a strong visual identity. Final regulatory compliance remains the responsibility of the client and their legal or compliance team.
Depending on the scope, projects may include brand strategy, logo design, visual identity, packaging systems, label design, product family architecture, production-ready artwork and optional launch visuals for marketing and presentations.