BRANDS PEOPLE WANT TO TOUCH

Beauty Branding & Packaging Design

The goal isn't to make products look different.

It's to help brands become instantly recognizable through a clear and memorable creative direction.

Let's build your beauty brand

15+ brands across 6 countries

STRATEGY

VISUAL IDENTITY

PACKAGING SYSTEMS

ART DIRECTION

LAUNCH VISUALS

The goal isn’t to make products look different.

It’s to make a brand feel instantly recognizable.

Materials, proportion and composition shape expectation long before the formula has a chance to prove itself.

SELECTED WORK

Four beauty worlds.
One clear point of view.

SUPER VITAL · NEW YORK

Can premium wellness feel effortless?

Instead of relying on soft botanical aesthetics, Super Vital explored confidence through metallic surfaces, bold color blocking and graphic simplicity.

The result was a brand designed to command attention instantly.

For my personal presentation, I expanded this idea further by treating the metallic finish as the product's own protective armor - transforming packaging into an expressive visual character.

Featured on Behance

Flat lay of Super Vital boxes and metallic containers in green gradients

Super Vital products presented inside a sculptural chrome framework

Green Super Vital carrying case with a stack of metallic product containers

Super Vital gradient packaging protected by an organic chrome structure

Super Vital metallic container displayed inside a black presentation box

Clémarie Beauty · Concept

Can beauty packaging turn a daily routine into a personal ritual?

Clémarie is a self-initiated beauty brand concept that brings fragrance, skincare and botanical storytelling into one sensorial world.

Clémarie beauty bottle placed among soft white flower petals

Pink Clémarie beauty bottle with sculptural blue flowers

Blue Clémarie presentation boxes with cream-colored product inserts

Blue-gloved hands holding a Clémarie bottle against an orange background

Blue Clémarie packaging boxes arranged among white botanical flowers

Transparent Clémarie skincare bottle presented against a large blue flower

UMBRA · UAE

Can fragrance packaging capture the tension between shadow and light?

UMBRA is a self-initiated fragrance brand concept built around contrast, softness and structure, transparency and shadow, stillness and movement.

UMBRA fragrance bottle collection in blue and amber frosted glass

Experimental mirrored product photography for UMBRA perfume bottles

Silhouettes of sculptural luxury perfume bottles against orange light

NFB Organic Tea · Switzerland

Nature, reduced to its strongest signals

Most organic brands rely on kraft paper, green palettes and rustic textures.

While this project explored a more restrained direction, where premium materials, typography and composition communicated purity without relying on familiar organic clichés.

The result feels calm, refined and timeless rather than decorative.

Featured on Behance

BUILT AS A SYSTEM

From the first idea to the shelf.

01

Brand foundation

Positioning, creative direction and the logic connecting every decision.

02

Identity system

Typography, color and assets designed for a growing product portfolio.

03

Packaging design

Distinctive packs balanced with production requirements and shelf impact.

Woman applying Apply skincare cream to her face

Collection of Apply skincare tubes arranged in a clean editorial composition

Clarity builds trust

Rather than adding visual complexity, the project focused on clarity, clean proportions and an approachable visual identity.

Every design decision aimed to reduce friction and create a brand that feels intuitive, contemporary and easy to trust.

Featured on Behance.net

Projects completed for beauty and skincare brands across:

USA
Switzerland
Qatar
UAE

Experience includes:

Beauty packaging & Branding
Skincare packaging & Branding
Cosmetic packaging designer
Cream & Serum packaging design

Featured on international design platforms:

Behance
Design platforms publications
Design books

Why beauty founders choose Sergio Laskin

With experience designing beauty and skincare brands across North America, Europe and the GCC, I help founders build memorable consumer brands where packaging, identity and visual storytelling work together as one cohesive system - from launch products to complete beauty portfolios.

Frequently Asked Questions

I don't begin by following beauty trends. Every project starts by finding a distinctive creative direction that gives the brand its own personality. Instead of making packaging look louder, I focus on creating a visual world people remember - and want to return to.
Beauty brand identity engagements start from $6,500. Complete beauty branding and packaging systems typically start from $10,000, depending on the number of products, packaging formats and launch applications required.
Yes. I design packaging for skincare products including creams, serums, lotions, oils, masks and complete product lines. Every project is developed to balance shelf impact, premium perception and production requirements.
Absolutely. I develop scalable packaging systems that work across multiple SKUs while keeping the brand visually consistent. This allows future products to be introduced without redesigning the entire identity.
Yes. Whether your current packaging feels outdated or no longer reflects your positioning, I can create a refreshed visual identity while preserving the brand recognition you've already built.
Yes. Every approved design is delivered as production-ready artwork prepared according to your printer's specifications, ensuring a smooth manufacturing process.
Yes. The strongest packaging decisions are usually made before production starts. Working together early allows the brand strategy, packaging structure and visual direction to develop as one cohesive system.
Yes. Alongside packaging design, I create launch visuals, AI-assisted campaign imagery and presentation assets that help founders introduce their products with a consistent visual language across websites, social media and investor presentations.
Absolutely. Many of my clients are founders preparing to launch their first product. I help transform an initial idea into a cohesive brand system that is ready for manufacturing, marketing and future growth.
Yes. Alongside packaging design, I offer optional launch visuals, product renders, campaign imagery and presentation assets that help brands introduce new products before photography is available.