Amber UMBRA perfume bottle and packaging box in cinematic warm light

Beauty Branding & Packaging Design

The goal isn't to make products look different.

It's to help brands become instantly recognizable through a clear and memorable creative direction.

Let's build your beauty brand

15+ brands across 6 countries

Apply eye cream being dispensed from a white skincare tube

White Apply skincare tube with a drop of cream on a minimal background

Super Vital wellness products enclosed in an experimental chrome structure

Super Vital metallic containers and gradient green packaging boxes

Minimal green NFB skincare bottle balanced against a thin black line

Green NFB cosmetic bottle framed by hands in dramatic shadow

Packaging that makes people want to experience the product before they even open it

In beauty, people don't judge a product only by what they see. They judge it by how they imagine it will feel before they ever touch it.

Glass, metal, soft-touch finishes, frosted surfaces or subtle reflections aren't decorative choices. They quietly shape expectations about the product long before the formula has a chance to prove itself.

That's why I often think about packaging as part of the product experience itself, not something wrapped around it.

Featured Beauty & Fragrance Projects

Can premium wellness feel effortless? Super Vital (New York)

Instead of relying on soft botanical aesthetics, Super Vital explored confidence through metallic surfaces, bold color blocking and graphic simplicity.

The result was a brand designed to command attention instantly.

For my personal presentation, I expanded this idea further by treating the metallic finish as the product's own protective armor - transforming packaging into an expressive visual character.

Featured on Behance

Super Vital gradient packaging boxes arranged with metallic wellness containers

Flat lay of Super Vital boxes and metallic containers in green gradients

Super Vital gradient packaging protected by an organic chrome structure

Super Vital products presented inside a sculptural chrome framework

Green Super Vital carrying case with a stack of metallic product containers

Super Vital metallic container displayed inside a black presentation box

Can beauty packaging turn a daily routine into a personal ritual? Clémarie Beauty Brand Concept

Clémarie is a self-initiated beauty brand concept that brings fragrance, skincare and botanical storytelling into one sensorial world.

Clémarie Orchid Bloom bottle surrounded by dark blue botanical flowers

Clémarie beauty bottle placed among soft white flower petals

Blue Clémarie presentation boxes with cream-colored product inserts

Pink Clémarie beauty bottle with sculptural blue flowers

Blue-gloved hands holding a Clémarie bottle against an orange background

Blue Clémarie packaging boxes arranged among white botanical flowers

Transparent Clémarie skincare bottle presented against a large blue flower

Can fragrance packaging capture the tension between shadow and light? UMBRA (Concept)

UMBRA is a self-initiated fragrance brand concept built around contrast, softness and structure, transparency and shadow, stillness and movement.

Blue and amber UMBRA perfume bottles illuminated by warm cinematic light

UMBRA fragrance bottle collection in blue and amber frosted glass

Experimental mirrored product photography for UMBRA perfume bottles

Silhouettes of sculptural luxury perfume bottles against orange light

How little is enough to express nature? NFB Organic Tea (Switzerland)

Most organic brands rely on kraft paper, green palettes and rustic textures.

While this project explored a more restrained direction, where premium materials, typography and composition communicated purity without relying on familiar organic clichés.

The result feels calm, refined and timeless rather than decorative.

Featured on Behance

Close-up of a green NFB organic facial cleanser bottle

Green NFB skincare bottle displayed inside a dark presentation frame

Minimal NFB organic facial cleanser bottle balanced above a black line

Hands framing a minimal green NFB skincare bottle in soft shadow

NFB organic skincare collection with dropper bottle, cleanser and cream jar

Hands balancing a small green NFB skincare bottle in a minimal composition

Single NFB skincare bottle illuminated in a dark cinematic setting

Woman holding an NFB beauty bottle against warm golden light

What makes people trust beauty before trying it? Apply Cosmetics

Rather than adding visual complexity, the project focused on clarity, clean proportions and an approachable visual identity.

Every design decision aimed to reduce friction and create a brand that feels intuitive, contemporary and easy to trust.

Featured on Behance.net

Apply eye cream being poured from a tube into a compact skincare bottle

Woman applying Apply skincare cream to her face

Collection of Apply skincare tubes arranged in a clean editorial composition

Transparent cosmetic gel texture with suspended skincare particles

Apply skincare packaging displayed on clean white geometric blocks

Apply cosmetic products and cartons in soft pastel colors

White Apply skincare tube with a small drop of cream beneath it

Projects completed for beauty and skincare brands across:

USA
Switzerland
Qatar
UAE

Experience includes:

Beauty packaging & Branding
Skincare packaging & Branding
Cosmetic packaging designer
Cream & Serum packaging design

Featured on international design platforms:

Behance
Design platforms publications
Design books

Why beauty founders choose Sergio Laskin

With experience designing beauty and skincare brands across North America, Europe and the GCC, I help founders build memorable consumer brands where packaging, identity and visual storytelling work together as one cohesive system - from launch products to complete beauty portfolios.

Frequently Asked Questions

I don't begin by following beauty trends. Every project starts by finding a distinctive creative direction that gives the brand its own personality. Instead of making packaging look louder, I focus on creating a visual world people remember - and want to return to.
Beauty brand identity engagements start from $6,500. Complete beauty branding and packaging systems typically start from $10,000, depending on the number of products, packaging formats and launch applications required.
Yes. I design packaging for skincare products including creams, serums, lotions, oils, masks and complete product lines. Every project is developed to balance shelf impact, premium perception and production requirements.
Absolutely. I develop scalable packaging systems that work across multiple SKUs while keeping the brand visually consistent. This allows future products to be introduced without redesigning the entire identity.
Yes. Whether your current packaging feels outdated or no longer reflects your positioning, I can create a refreshed visual identity while preserving the brand recognition you've already built.
Yes. Every approved design is delivered as production-ready artwork prepared according to your printer's specifications, ensuring a smooth manufacturing process.
Yes. The strongest packaging decisions are usually made before production starts. Working together early allows the brand strategy, packaging structure and visual direction to develop as one cohesive system.
Yes. Alongside packaging design, I create launch visuals, AI-assisted campaign imagery and presentation assets that help founders introduce their products with a consistent visual language across websites, social media and investor presentations.
Absolutely. Many of my clients are founders preparing to launch their first product. I help transform an initial idea into a cohesive brand system that is ready for manufacturing, marketing and future growth.
Yes. Alongside packaging design, I offer optional launch visuals, product renders, campaign imagery and presentation assets that help brands introduce new products before photography is available.