Beauty Branding & Packaging Design
The goal isn't to make products look different.
It's to help brands become instantly recognizable through a clear and memorable creative direction.
15+ brands across 6 countries
Packaging that makes people want to experience the product before they even open it
In beauty, people don't judge a product only by what they see. They judge it by how they imagine it will feel before they ever touch it.
Glass, metal, soft-touch finishes, frosted surfaces or subtle reflections aren't decorative choices. They quietly shape expectations about the product long before the formula has a chance to prove itself.
That's why I often think about packaging as part of the product experience itself, not something wrapped around it.
Featured Supplement Projects
Can premium wellness feel effortless? Super Vital (New York)
Instead of relying on soft botanical aesthetics, Super Vital explored confidence through metallic surfaces, bold color blocking and graphic simplicity.
The result was a brand designed to command attention instantly.
For my personal presentation, I expanded this idea further by treating the metallic finish as the product's own protective armor - transforming packaging into an expressive visual character.
Featured on Behance
How little is enough to express nature? NFB Organic Tea (Switzerland)
Most organic brands rely on kraft paper, green palettes and rustic textures.
While this project explored a more restrained direction, where premium materials, typography and composition communicated purity without relying on familiar organic clichés.
The result feels calm, refined and timeless rather than decorative.
Featured on Behance
What makes people trust beauty before trying it? Apply Cosmetics
Rather than adding visual complexity, the project focused on clarity, clean proportions and an approachable visual identity.
Every design decision aimed to reduce friction and create a brand that feels intuitive, contemporary and easy to trust.
Featured on Behance.net
Can medical products feel human without losing authority? Numbing Cream (USA)
Products designed for professional use often inherit visual language from pharmaceuticals.
This project explored a bolder, more contemporary identity that maintains credibility while feeling significantly more approachable for everyday consumers.
The result bridges the gap between healthcare and modern consumer branding.
Featured on Behance
Projects completed for supplement brands across:
USA
Switzerland
Qatar
UAE
Experience includes:
Beauty packaging & Branding
Skincare packaging & Branding
Cosmetic packaging designer
Cream & Serum packaging design
Featured on international design platforms:
Behance
Design platforms publications
Design books
Why supplement founders choose Sergio LaskinWith experience designing beauty and skincare brands for clients in the North America Europe and GCC, I help founders build memorable consumer brands where packaging, identity and visual storytelling work together as one cohesive system - from launch products to complete beauty portfolios.
Frequently Asked Questions
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I don't begin by following beauty trends. Every project starts by finding a distinctive creative direction that gives the brand its own personality. Instead of making packaging look louder, I focus on creating a visual world people remember - and want to return to.
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Most beauty branding projects start from €5,000, depending on the number of products, packaging formats and the overall scope. Every proposal is tailored to the brand's stage, product range and launch goals.
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Yes. I design packaging for skincare products including creams, serums, lotions, oils, masks and complete product lines. Every project is developed to balance shelf impact, premium perception and production requirements.
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Absolutely. I develop scalable packaging systems that work across multiple SKUs while keeping the brand visually consistent. This allows future products to be introduced without redesigning the entire identity.
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Yes. Whether your current packaging feels outdated or no longer reflects your positioning, I can create a refreshed visual identity while preserving the brand recognition you've already built.
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Yes. Every approved design is delivered as production-ready artwork prepared according to your printer's specifications, ensuring a smooth manufacturing process.
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Yes. The strongest packaging decisions are usually made before production starts. Working together early allows the brand strategy, packaging structure and visual direction to develop as one cohesive system.
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Yes. Alongside packaging design, I create launch visuals, AI-assisted campaign imagery and presentation assets that help founders introduce their products with a consistent visual language across websites, social media and investor presentations.
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Absolutely. Many of my clients are founders preparing to launch their first product. I help transform an initial idea into a cohesive brand system that is ready for manufacturing, marketing and future growth.
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Yes. Alongside packaging design, I offer optional launch visuals, product renders, campaign imagery and presentation assets that help brands introduce new products before photography is available.
Related industries
Other industries
Sergio Laskin accepts a limited number of projects.
Before reaching out, please ensure:
your brand direction is defined
branding is a strategic priority, not exploration
you are ready to invest in a full identity system
We do not operate in early-stage idea validation or low-budget experimentation.