This section includes visual explorations, branding concepts and art direction studies

These projects are partly client-driven executions, as well as independent visual research into identity, packaging and brand perception

A man in a brown suit holding a large chocolate ice cream container in front of his face, with part of his head and hand visible as he stands in an elevator.

Genda Doggie Ice Cream

Some ideas never become products, but that doesn't make them any less valuable.

Genda started as an exploration of a simple question - Why does pet food branding so often look functional, while the experience of buying something for your dog is almost always emotional?

So instead of designing another "healthy pet product", I imagined an ice cream brand that feels playful enough for both the owner and the dog. The name, characters and packaging were developed together.

Four containers of ice cream labeled with different flavors and characters at the bottom, decorated with paw print sprinkles.
A cartoon drawing of two kids, a girl and a boy, standing side by side on a pink background. The girl is wearing sunglasses and a shirt with the word "GEND" on it, holding a cup of ice cream. The boy is wearing a shirt and holding a scoop of ice cream, both with simple black and white line drawings.
Pink cup of dog-themed ice cream with paw print and bone-shaped toppings, labeled Genda Raspberry Milkshake, featuring a cartoon dog and cat holding ice cream, promoting high protein and no sugar added.
Close-up of a cup of doggy ice cream with caramel, cookies, and paw-shaped treats on top.
Close-up of a container of Genda doggy ice cream with swirled ice cream topped with paw-shaped and other small toppings.
A black and white drawing of a cat wearing sunglasses and a dog with a fish on its head, both on a plain background.

Serious Rituals

This concept started with a simple question: can packaging feel alive without moving?

Instead of relying on graphics, I explored how translucent acrylic, frosted glass and brushed metal respond to changing light. Every reflection slightly transforms the object, allowing the packaging to shift between clinical precision, cosmetic minimalism and gallery-like sculpture.

I often return to materials that never reveal themselves immediately. Surfaces that reflect, diffuse or absorb light create a quieter kind of branding - one that rewards a second look.

A small black bottle labeled "Serious Rituals Full Control Active Serum" with a silver cap, placed next to a mint green box with the same branding, set against a dark blue background.
Boxes labeled 'Serious Rituals' stacked on a dark surface, with one box open revealing bottles inside.
A small bottle of Serious Rituals Full Control Active Serum next to its matching box on a white surface, with colorful light and shadow effects.
A metallic bottle labeled 'Serious Rituals Full Control Active Serum' on a blue background.
Serious Rituals skincare product set, including a bottle of Full Control Active Serum and a bottle of Full Control Anti-Thinning Scalp serum, with packaging behind them.

Green Axis (Concept)

Matcha brand concept, based on a digital influencer persona, used for a pre-launch UGC campaigns

Colorful paint pots labeled 'Green Axis' in yellow, pink, beige, blue, orange, and green, arranged with matching color boxes on a white background.
Three shelves filled with small, cylindrical containers labeled "GREEN AXIS" in black, blue, and green colors. The containers are arranged by color, with green at the bottom, blue in the middle, and light beige on top.
Orange container with the words "GREEN AXIS" written on it in light green text, set against a dark background.
A woman dressed in traditional Japanese attire sitting at a table in a Japanese restaurant, holding chopsticks, with Japanese dishes and tea set on the table.
A woman with dark hair, wearing a blue cap with a rainbow logo, and a green jacket, is smiling at the camera while handling green herbs on a woven bamboo tray outdoors, with leafy plants in the background.
Snow-capped Mount Fuji seen through a window with a vase of flowers and containers on the windowsill.
Two shopping carts filled with small blue and red plant pots labeled "GREEN AXIS". The carts are placed on a concrete floor near a white wall.

Clouds Rooftop Bar (Cyprus)

Branding | Web design | Visual Content | Social Media

A couple of months ago I had the chance to build the full identity for Clouds Rooftop Bar in Paphos (Cyprus).

I led the branding and web design, developed the social media campaign and shot the photography that now lives across the site and Instagram.

Two months, one rooftop, one story to tell: sunset views, Mediterranean flavors, and that golden-hour atmosphere Clouds is known for.

Every visual (from the website to the feed on instagram) was built to capture the same mood.

Clouds Website | Clouds Instagram

Modern multi-story building with large glass windows reflecting the surrounding area, outdoor rooftop seating with tables and chairs, and a clear sky in the background.
A sunset scene at a rooftop lounge with a sign announcing its official opening, and a gathering of people enjoying the view. The sign advertises Paphos Cyprus and has a cloud-shaped logo. The background shows the sun setting over the ocean with silhouettes of trees.
Roasted prawns served with microgreens on a white plate, with a background of baked eggplant and tomato dish.
Decorative clouds and pink inflatable rings with the words 'Clouds' hanging on a building wall next to an elevator
A menu on a restaurant table with a copper lamp beside it, a drink in a glass, and a black napkin. There are also orange-colored event flyers underneath the menu.
Colorful poster showing various people holding different beverages in glasses, celebrating on a rooftop at sunset, with text reading 'Paphos Clocks Rooftop Sunset Lounge' and a backdrop of a vibrant cityscape.
A menu card from Clouds rooftop restaurant with images of shrimp, salad, and vegetable appetizers, set outdoors during sunset with palm trees in the background.
A glass of light-colored beer with foam on top, decorated with small cloud designs, set against a background of a cloudy sky.
Buildings with various business signs, including 'CLOUDS rooftop lounge,' 'Cyprus Sotheby's international realty,' 'Hungry Angry Burgers & More,' and 'Easton Rolls 'n' Bowls.' The street scene includes a parked car and pedestrians.

FBIF Exhibition (Shanghai)

“Your work was definitely one of the most photographed pieces at the exhibition. I've seen so many people taking photos of it, and it's been popping up quite often in visitors' posts as well. Thanks again for bringing such a popular and loved piece, we really appreciate it! By the way, just wanted to check if you'd like us to send the exhibit back to you?

And thank you for come here in person! I hope you enjoy your stay in China.

Thank you again for your trust, support, and collaboration throughout this journey. We're so happy and honored to have had the opportunity to showcase your outstanding work at FBIF, thank you”

Man smiling at an art exhibition, wearing a blue shirt with white shorts, standing next to a display with packets of 'Coastal Buns' featuring a cartoon chef and a stack of inflatable bread bun toys.
A toy figure of a man dressed in a burgundy suit, polka dot shirt, and socks with red sneakers, holding three baguettes on its head in a living room with a Christmas tree and modern furniture.
People are standing in front of exhibition posters, some taking photos, with various bags and dolls. The posters display product information in Chinese and English.
A man wearing an orange jacket and white shorts stands by a river in a park, watching the Shanghai skyline with the Oriental Pearl Tower and other skyscrapers in the background on a clear day.
At an exhibition, three women are observing a mannequin dressed in a maroon suit and white shoes. The mannequin is holding a large, orange, spiral-shaped object. Behind them, a display wall features posters of colorful packaged products named Coastal Buns, with images of illustrated characters. One woman is taking a photo of the mannequin with her phone.
A person holding a sketchbook with drawings and stamps in front of the Longhua Temple pagoda in China, with people walking in the background.
Image of several packages of Coastal Buns in different colors and a cartoon illustration of a man with glasses sitting at a table with a laptop and a dog, along with text emphasizing heritage and effortless chic.
Colorful paper bags with cartoon illustrations and text, arranged on a table. The bags are pink, blue, and brown, labeled "Morana Beach Coastal Buns," with a mascot of a man in a suit walking his dog.