Helping founders communicate ideas before the market decides

Some of the most important design work happens before a product ever reaches customers.

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15+ brands across 6 countries

Launch Strategy & Visual Communication

Three young people standing in a gymnasium, holding various Boston Celtics themed beverage cups, looking at the camera.
Two people are holding travel mugs, one with a Boston Celtics logo and the other with a Los Angeles Lakers logo, in a modern indoor setting.
Two men dancing and smiling at a technology showcase event with a large screen displaying the brand name 'Antongs' and images of food and a cooking device in the background.
Open computer case with illuminated green circuit boards and cooling system, placed on a wooden desk with a notebook nearby.
A panel discussion or presentation taking place in a modern studio with a city skyline in the background. Several people are seated on chairs in a semicircle, and a presenter stands on a stage near a large screen displaying products.
Trade show booth promoting matcha tea with banners displaying slogans and images of matcha products, including packaged powder, a glass of iced matcha, and tea accessories, set against a green backdrop.

Sometimes a founder has only one opportunity to explain why an idea deserves attention - to investors, crowdfunding backers or a television audience. At that stage, visual communication becomes more than aesthetics.

It becomes a tool for building confidence.

Alongside branding and packaging, I've helped founders prepare products for Kickstarter campaigns, investor presentations, exhibitions and high-profile public launches.

Kickstarter Campaign Assets

Building visual communication that explains products clearly and increases confidence before launch

Investor Presentations

Designing presentations that help founders communicate ideas with clarity rather than complexity

Product Storytelling

Turning technical or unfamiliar products into stories people immediately understand

Launch Visual Systems

Creating consistent assets across presentations, websites, landing pages, campaign visuals and marketing materials

Featured Projects

AnyTongs

A simple kitchen invention preparing for global attention.

My role included visual communication for the Kickstarter campaign, presentation design, exhibition materials, launch content and assets created around the product's public journey.

The Kickstarter campaign successfully raised more than $33,000 from 974 backers, validating market demand before the product later appeared on Shark Tank Season 14.

Rather than simply creating graphics, the objective was to help communicate a product idea clearly enough that people immediately understood why it mattered.

Television studio set with hosts, guests, and a presenter, featuring multiple display screens and studio lighting.
Two men dancing and smiling at an event or presentation with food and promotional displays behind them.
Television studio or conference room set with a cityscape view background, featuring a speaker at a podium, three panelists seated on stage, and an audience. The stage has a large screen displaying the word 'Antiongs' and images of kitchen utensils and food. The room is decorated with plants, vases, and modern furniture.
Two forks crossing each other on a light wooden table with various bowls of salad and chopped vegetables around, in a kitchen setting.
People sharing a meal with various bowls of salad, meat, and vegetables on a wooden table.
Pattern of utensils and a portable utensil holder with the brand name 'Anytongs' on a light blue background

Turing Pi

Helping explain complex technology through visual storytelling.

I contributed to presentation materials and launch communication that translated a highly technical computing product into a clear and engaging story for early adopters.

The Kickstarter campaign later raised more than $2.1 million from over 7,000 backers, demonstrating how powerful communication can support innovative products.

Inside view of a custom-built computer with multiple green-lit graphics cards and LED lights, placed on a wooden desk with a notebook nearby.

HydraPeak x NBA

HydraPeak was already an established hydration brand in the US market.

My role was to refresh the way customers experienced the brand by redesigning the Shopify website, developing premium product photography, creating Amazon A+ content and building a more cohesive visual identity across every digital touchpoint.

The objective wasn't simply to redesign the visuals, but to reposition the products from functional hydration bottles into lifestyle accessories that could compete visually in one of the world's most competitive consumer categories.

Three young adults standing in a gym holding drinks with Boston Celtics and Los Angeles logos, one person is sipping from a sparkly cup, in a gymnasium with basketball hoops in the background.
Two people stretching on a red running track, holding reusable water bottles near their bent knees, with additional water bottle lying on the ground.
A close-up of a beverage container with a built-in handle, highlighting its built-in handle and BPA-free material.
Two people holding up travel mugs in a roof-top setting, one mug features the Boston Celtics logo and the other features the Los Angeles Lakers logo.
Person holding a pink water bottle at an outdoor sports court during daytime
Two girls in white dresses each holding a colorful water bottle, standing outdoors with a building and trees in the background.
A light blue HydraPeak insulated travel mug being held by a hand with white painted nails, with a matching lid and straw on a beige surface.

Match88 × NYC

Developed for a Japanese matcha brand entering the U.S. market, Match88 combined traditional Japanese aesthetics with a contemporary visual language tailored for New York consumers.

The branding was created to bridge two cultures - preserving the authenticity of Japanese matcha while making the product approachable and distinctive within the American specialty beverage market.

Following the development of the identity and packaging, the project was showcased at an exhibition in New York, presenting Japanese matcha products to an international audience.

Featured on Behance

Green matcha powder package, green tea powder, a glass with iced matcha, a wooden spoon, and a cardboard tube, all on a white surface with green background.
A green cylindrical container with white text that reads "Matcha / W 88 premium matcha blend Japan," leaning against a beige brick and a wooden surface, with a bamboo whisk in front of it.
Collection of matcha tea products including a bamboo whisk in a glass case, packets of matcha powder, a green canister, and a wooden spoon on a white surface with a wooden background.
Two vertical banners and a display table promoting Matcha products at an exhibition. The left banner reads "Matcha so good, everything else can wait," and the right banner says "I love You so Matcha." The banners and table feature images of matcha powder, tea, a glass of iced matcha drink, and related accessories. The website www.matcha88.com is displayed on both banners.
A tall glass of green matcha drink with ice, and a pink straw. To the right, a cylindrical container with a light green label that reads 'premium matcha blend Japan'.
Multiple stickers of green tea-themed injections with labels saying "100% Matcha Green Tea Injection" and "Matcha," alongside images of a glass of matcha tea with a straw and the phrase "I love you so".
Floating matcha green tea powder, bamboo whisk, and tea packaging against a peach background. 
Beyond Packaging

Many people know me through branding and packaging projects, but in reality, my work often extends much further.

Depending on the project, I've helped create:

  • Kickstarter campaign visuals

  • Investor presentations

  • Exhibition booth graphics

  • Product launch materials

  • Landing pages

  • Websites

  • Photography direction

  • Marketing communication

  • Visual storytelling systems

Because successful launches rarely happen through packaging alone.

Frequently Asked Questions

  • I help founders develop the visual communication behind crowdfunding campaigns, including storytelling, presentation assets, launch visuals and supporting materials. Depending on the project, I collaborate with the founder's marketing and production teams rather than managing the campaign itself.

  • Yes.

    Many of the strongest launch materials are created while the product is still being finalized. Early collaboration allows the product story and visual communication to develop together.

  • Absolutely.

    Many of my collaborations begin long before manufacturing or retail, helping founders present their ideas with clarity from the earliest stages.

  • Most of my experience is with consumer lifestyle products, but the same principles apply to technology, hardware and innovative physical products whenever complex ideas need to become understandable.

  • Yes.

    Launch materials are often most effective when developed alongside the brand identity, packaging and website to create one consistent experience across every customer touchpoint.

Industries

→ Supplement & Wellness Packaging Design

→ Beauty & Cosmetic Packaging Design

→ Restaurant Branding

→ Coffee Packaging Design & Branding

→ Everyday Food Brands

→ Pet Branding

Related Thinking

→ Why brands don't need to look different

→ Concepts deserve to exist

→ Why coffee isn’t about coffee

→ Materials Speak Before Products Do

→ Designing for Products That Don't Exist Yet

Black and white illustration of a tiger with stylized stripes.

Every product begins as an idea.

The difference between an interesting idea and a successful launch often comes down to how clearly people understand it.

If you're preparing for Kickstarter, investor presentations or a product launch, I'd be happy to help shape the story before the world sees it.