Helping founders communicate ideas before the market decides
Some of the most important design work happens before a product ever reaches customers.
15+ brands across 6 countries
Launch Strategy & Visual Communication
Sometimes a founder has only one opportunity to explain why an idea deserves attention - to investors, crowdfunding backers or a television audience. At that stage, visual communication becomes more than aesthetics.
It becomes a tool for building confidence.
Alongside branding and packaging, I've helped founders prepare products for Kickstarter campaigns, investor presentations, exhibitions and high-profile public launches.
Kickstarter Campaign Assets
Building visual communication that explains products clearly and increases confidence before launch
Investor Presentations
Designing presentations that help founders communicate ideas with clarity rather than complexity
Product Storytelling
Turning technical or unfamiliar products into stories people immediately understand
Launch Visual Systems
Creating consistent assets across presentations, websites, landing pages, campaign visuals and marketing materials
Featured Projects
AnyTongs
A simple kitchen invention preparing for global attention.
My role included visual communication for the Kickstarter campaign, presentation design, exhibition materials, launch content and assets created around the product's public journey.
The Kickstarter campaign successfully raised more than $33,000 from 974 backers, validating market demand before the product later appeared on Shark Tank Season 14.
Rather than simply creating graphics, the objective was to help communicate a product idea clearly enough that people immediately understood why it mattered.
Turing Pi
Helping explain complex technology through visual storytelling.
I contributed to presentation materials and launch communication that translated a highly technical computing product into a clear and engaging story for early adopters.
The Kickstarter campaign later raised more than $2.1 million from over 7,000 backers, demonstrating how powerful communication can support innovative products.
HydraPeak x NBA
HydraPeak was already an established hydration brand in the US market.
My role was to refresh the way customers experienced the brand by redesigning the Shopify website, developing premium product photography, creating Amazon A+ content and building a more cohesive visual identity across every digital touchpoint.
The objective wasn't simply to redesign the visuals, but to reposition the products from functional hydration bottles into lifestyle accessories that could compete visually in one of the world's most competitive consumer categories.
Match88 × NYC
Developed for a Japanese matcha brand entering the U.S. market, Match88 combined traditional Japanese aesthetics with a contemporary visual language tailored for New York consumers.
The branding was created to bridge two cultures - preserving the authenticity of Japanese matcha while making the product approachable and distinctive within the American specialty beverage market.
Following the development of the identity and packaging, the project was showcased at an exhibition in New York, presenting Japanese matcha products to an international audience.
Beyond PackagingMany people know me through branding and packaging projects, but in reality, my work often extends much further.
Depending on the project, I've helped create:
Kickstarter campaign visuals
Investor presentations
Exhibition booth graphics
Product launch materials
Landing pages
Websites
Photography direction
Marketing communication
Visual storytelling systems
Because successful launches rarely happen through packaging alone.
Frequently Asked Questions
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I help founders develop the visual communication behind crowdfunding campaigns, including storytelling, presentation assets, launch visuals and supporting materials. Depending on the project, I collaborate with the founder's marketing and production teams rather than managing the campaign itself.
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Yes.
Many of the strongest launch materials are created while the product is still being finalized. Early collaboration allows the product story and visual communication to develop together.
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Absolutely.
Many of my collaborations begin long before manufacturing or retail, helping founders present their ideas with clarity from the earliest stages.
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Most of my experience is with consumer lifestyle products, but the same principles apply to technology, hardware and innovative physical products whenever complex ideas need to become understandable.
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Yes.
Launch materials are often most effective when developed alongside the brand identity, packaging and website to create one consistent experience across every customer touchpoint.
Every product begins as an idea.
The difference between an interesting idea and a successful launch often comes down to how clearly people understand it.
If you're preparing for Kickstarter, investor presentations or a product launch, I'd be happy to help shape the story before the world sees it.