Strategic branding and premium packaging design for cosmetics, supplements, coffee, food and wellness brands. Helping founders launch distinctive consumer products worldwide.

Branding & Packaging Design for Products People Choose Again and Again

I design visual identities for food brands that become part of everyday routines - from bakeries and breakfast products to snacks, packaged foods and seasonal campaigns.

Let's build your food brand

15+ brands across 6 countries

Everyday Food Brands

Most food products aren't purchased after long consideration - they're chosen in seconds.

The strongest food brands don't simply communicate taste - they create expectation before the first bite and that's where branding becomes one of the product's most valuable ingredients.

I start by asking what role the product plays in someone's daily life:

Is it breakfast before work? Fresh bread on the family table?

Comfort food on Friday evening? A healthy habit someone wants to maintain?

Once that story is clear, the visual language becomes much easier to build, because people don't remember ingredients.

They remember how a product made them feel before they even tasted it.

Brand Identity

Creating memorable food brands that stand out in crowded retail environments

Packaging Systems

Flexible systems that support new flavors, product extensions and seasonal editions

Product-Led Storytelling

Turning a single product into the visual symbol of an entire brand

Illustration & Character Development

Creating distinctive visual assets that give food brands personality beyond photography

bakery
snacks
cereals

Featured Food Projects

Plantiful Kitchen (USA)

Instead of creating dozens of products, we focused on one.

Bread became the visual symbol of the entire bakery and eventually grew into the brand's most recognizable product.

Website

Coastal Buns (Spain)

Rather than presenting another bakery, we built a memorable character around freshly baked buns, giving the brand a personality customers could instantly recognize.

Coastal Buns became one of my most widely shared personal projects.

It was selected as Behance Project of the Day, reached more than 10,000 likes on Instagram and was exhibited at FBIF 2026 in China, where the organizers described it as one of the most photographed installations of the exhibition, noting that it frequently appeared in visitors' posts.

Noud (France)

A contemporary identity for a healthy breakfast brand that transformed everyday porridge into a premium lifestyle product through clean design and modern packaging.

Promotional Illustrations (Saudi Arabia)

A collection of campaign illustrations created to support seasonal promotions and ongoing communication.

Instead of relying solely on product photography, the visual language expanded through illustration, giving the brand fresh ways to engage customers throughout the year.

Why food brand founders choose Sergio Laskin

Good branding creates recognition long before brand loyalty begins, but everyday products often receive the least attention during branding.

Ironically, they're the products people spend the most time with.

The brands we live with every day deserve systems that can grow, adapt and remain memorable for years - I design visual identities for food brands that become part of everyday routines.

Frequently Asked Questions

No.
I develop complete visual systems that can include brand identity, packaging, illustrations, product architecture, launch assets and digital communication.
Absolutely.
Many successful food brands begin with a single hero product. My goal is to build a visual system that allows that first product to grow into a recognizable brand over time.
Yes.
Many of my collaborations begin before manufacturing starts, allowing branding, packaging and product positioning to evolve together from the very beginning.
That's one of my primary goals.
I prefer creating scalable systems that make adding new flavors, formats or product categories straightforward while keeping the brand instantly recognizable.
Yes.
When appropriate, illustration can become one of the strongest recognition assets a food brand owns. Several of my projects use custom illustration to create a distinctive visual identity beyond standard food photography.
I work with bakeries, packaged foods, cereals, snacks, confectionery, frozen foods, cafés, restaurants and emerging consumer food brands looking to build a memorable long-term identity.
Yes. Alongside packaging design, I offer optional launch visuals, product renders, campaign imagery and presentation assets that help brands introduce new products before photography is available.