Strategic branding and premium packaging design for cosmetics, supplements, coffee, food and wellness brands. Helping founders launch distinctive consumer products worldwide.

What if mushroom supplements felt like a lifestyle brand instead of another wellness product?

Most mushroom brands speak about ingredients, but I prefer to build brands people remember long before they compare formulas

Let's build your supplement brand

8+ wellness brands

USA, UK, Switzerland

Branding & Packaging Design for Functional Mushroom Supplements

Set of three round, colorful tin boxes labeled MYND Blue Raspberry Gummies, with a heart-shaped lollipop on top, against a pink and purple background.

A WID chocolate bar with pistachio nuts on top, partially wrapped in foil, floating in a misty purple sky with stars.

Person holding a green package of Mend dietary supplement, showing the front label. The person is wearing a beige jacket and a black tie, with their hands visible at the bottom of the image.

A woman wearing a beige sleeveless top holding a green bottle in a kitchen.

A package of MYND Wild Cherry Gummies floating in a purple sky with stars. The package is purple with white and pink accents and contains 24 pieces.

Functional mushrooms occupy a unique space between nutrition, wellness and lifestyle.

The strongest brands aren't built around scientific claims alone. They create curiosity, confidence and a visual language that makes a complex category feel approachable.

I help founders develop scalable branding systems that work across powders, gummies, capsules, tinctures and future product lines - while remaining distinctive on increasingly crowded shelves.

What I can help with

Brand Identity
Packaging Design
Product Architecture
SKU Systems

Art Direction
Launch Visuals
Website Design

Manufacturing Preparation
Supplier Communication
Packaging Sampling

Featured Supplement Projects

From concept to the first production run - Mend Wellness (UK)

For Mend Wellness, my role extended far beyond branding. The project included:

Brand Identity
Packaging Design
Website Design
Product Photography Art Direction
Model Casting
Location Scouting
Creative Direction for the Photoshoot
Coordination with three packaging manufacturers in China
Packaging sampling and production approvals before the first manufacturing run

Working closely with suppliers during production helped ensure that materials, finishes and structural details matched the original creative vision rather than becoming compromised during manufacturing.

A woman sits at a marble countertop with a green and white package labeled 'mend' in front of her. She is smiling and looking to the side, wearing a beige t-shirt and white pants, with a silver thermos and a glass bottle beside her.

Person with dark skin holding a small silver box with a green star on it, sitting on a white surface with folding chairs in the background.

Image of green powder being scooped into a jar with the words 'mend' on the left and 'Wellness' on the right, surrounded by various photos of people, products, a glass of water with herbs, a sponge, a woman exercising indoors, and medicinal black stones.

Person with dark skin wearing 3D glasses and a black shirt, holding a white box with the word 'mend' on it, standing indoors near a window with blinds.

Man with dreadlocks wearing a green shirt standing behind a countertop, holding a mug, with a piece of paper and fruit on the counter, in a home kitchen setting.

Turning functional mushrooms into a brand people wanted to explore - MYND Mushrooms (USA)

Instead of following the expected earthy aesthetics of the category, I imagined MYND as a retro space adventure.

The packaging system transformed every product into part of a larger universe, allowing gummies, chocolates and future products to share one recognizable visual language while standing apart from conventional supplement brands.

Beyond the packaging itself, the project expanded into launch visuals, campaign imagery and digital assets designed to help the brand feel complete from day one.

Website | Learn more

A woman with long, wavy, platinum blonde hair in athletic wear, standing on rocky terrain with a starry sky in the background, with floating boxes of MYND gummies labeled strawberry mango and blue raspberry.

Packaging of MYND Strawberry Mango Gummies, including individual packs, a box with four packs, and a larger container with information about the product's ingredients, effects, and nutrition facts.

A young woman with long, wavy, silver hair wearing a purple cap, beige sports bra, lavender jacket, black leggings, and pink Adidas sneakers, standing inside a spaceship with a starry space view through the windows, holding a small box labeled 'MYND'.

Assorted MYND supplements and gummy products arranged on a mirrored surface with a purple starry background.

A tin box of MYND Blue Raspberry Gummies with a red heart-shaped lollipop on top, set against pink and purple background.

A pink container of MYND Wild Cherry gummies surrounded by berries and set against a purple and pink sky background.

Four boxes of MYND milk chocolate bars stacked on a black pedestal, each with different flavors: Toffee, Sea Salt, Mint, and Espresso, against a starry night sky background.

A WTD Espresso chocolate bar with chopped pistachios on top, partially unwrapped and floating in front of a starry sky with a purple-pink gradient.

Building a brand ready for future products - Healthy Yeti (UK)

Brand identity and packaging developed for a UK supplement company focused on sports nutrition and healthy living.

The project explored bold branding combined with a scalable packaging system for future product categories.

Website

Healthy Yeti supplement products including a jar, two bags labeled Mushroom Coffee and Omega 3, a green container with softgel capsules, and a small heap of powder, set against a background of a blue sky with clouds.

Flat lay of healthy mushroom coffee products, capsules, powder, and beverage on a blue background with shadows.

A person holds a pink tumbler with the words 'healthy yeti' printed on it in white in front of a cloudy sky background.

A hand holds a green container filled with golden capsules, dropping some capsules into an open palm below against a blue background.

Black packet of dietary supplements with white text and graphics, with gold capsules scattered around it, some capsules on a green surface and others floating in front of a green background.

Five capsules are displayed against a green background with white text labels highlighting their features, such as being made from 100% vegan algae, small and easy to swallow, rich in DHA and EPA, having no fishy aftertaste, being gentle on your stomach, and made in the UK.

Why mushroom brands require a different approach

This category grows faster than almost any other segment within wellness with new brands appearing every month.

Most of them compete using the same natural colours, forest imagery and scientific language, while I look for something different.

Instead of making products appear healthier, I focus on making brands more memorable, because recognition often becomes a stronger competitive advantage than another list of ingredients.

Frequently Asked Questions

Yes. I create scalable systems for gummies, capsules, powders, coffee blends and future mushroom product lines.
Yes.
Whenever possible, I become involved before production begins to help founders avoid costly manufacturing compromises later.
Yes.
Depending on the project, I can review samples, coordinate with manufacturers and help ensure the final packaging reflects the approved design concept.
Absolutely.
Many mushroom brands launch before professional photography exists.
I create campaign visuals, product renders and launch content that help founders introduce their products with confidence.

The strongest supplement brands aren't remembered because they launched with the loudest packaging.

They're remembered because they understood people before they designed for them.

If you're building a wellness brand with a long-term vision - not just another product launch - I would be happy to hear your story.