Wellness Brand & Packaging Design

Strategic branding and premium packaging design for food supplements, wellness products, sports nutrition and functional health brands.

Let's build your supplement brand

15+ brands across 6 countries

Building supplement brands people trust before they read the ingredients

A woman in a beige quilted jacket is holding a yellow box with a logo on the front. The box has text that reads, "Your morning is your power" and "SunshineClub." She is resting her head on the top of the box and looking down at it.
A rectangular metal tin of Fullla Fullness & Flow prebiotic drink mix with an orange label and blue letters, placed on a wooden shelf.
A collection of healthy vegan supplements and products on a yellow surface against a blue sky with clouds. Includes a peach-colored container with an open lid, a black pouch labeled 'Mushroom Coffee,' a blue pouch labeled 'Omega-3,' a green container with capsules, and a pile of capsules.
A white bottle filled with beige capsules is open with capsules spilling out. A large, white, spherical object with the number 10 on it is floating above the bottle, casting a shadow on the capsules.
A white Apple computer monitor with the brand name 'AUREA' displayed on the screen, placed on a white rounded table with a white spherical object next to it.
A silver and clear Niletin skincare bottle with a pump dispenser, a sterile-looking packet labeled Niletin with a colorful holographic design and the words 'Precision Molecular Engineering,' and a small glass jar filled with gold-colored beads labeled with ingredients like Glutathione, Collagen, and Elastin, all on a concrete surface.

The supplement industry is one of the most competitive consumer markets. Great packaging must communicate credibility and premium quality within seconds while remaining flexible enough to support future product lines.

I work with founders creating wellness, sports nutrition and functional supplement brands, developing strategic identities and packaging systems that are ready for retail, e-commerce and international growth.

Projects completed for supplement brands across:

  • USA

  • UK

Experience includes:

  • functional powders

  • sports nutrition

  • probiotics

  • CBD

  • daily wellness supplements

Featured on international design platforms:

  • Behance

  • Design platforms publications

  • Design books

Featured Supplement Projects

Niletin (USA)

A premium supplement brand developed around clarity, scientific credibility and modern wellness aesthetics. The project focused on creating a visual identity capable of supporting future product expansion while remaining clean and instantly recognizable.

Three silver rectangular boxes of dietary supplements with the brand name Niletin, highlighting key ingredients like Glutathione, Collagen, and Elastin, and emphasizing precision molecular engineering.
A sleek silver Niletin branded pump bottle, a small glass vial with gold spherical pellets labeled 'Glutathione,' 'Collagen,' and 'Eslui,' and a metallic silver package with a colorful gradient design that reads 'Niletin' and 'Precision Molecular Engineering' on a gray surface with a plain light gray background.
A metallic gold vape device with the brand name 'nut' engraved on it, standing vertically against a white background.
Packaging of Niletin, a supplement with glutathione and collagen, featuring three containers, including a spray, capsules, and a box, with a metallic silver background and yellow text.
A futuristic silver and gold packaging container for a supplement called Niletin, containing Glutathione, Collagen, and Elastin, with labels highlighting high purity and bio-availability.
Yellow, ribbed portable speaker with 'nft' text embossed on the front.

Flud Male Fertility (USA)

A complete branding and packaging project developed for a male fertility supplement brand preparing for launch in the United States.

The identity balances medical credibility with an approachable consumer experience, helping communicate trust within a highly sensitive health category.

Several blue capsules with the word "FLUD!" written on them, floating against a dark background.
A blue dietary supplement bottle labeled "FLUID" with water spray being directed at it by robotic arms in a high-tech setting.
A young man with blonde hair wearing sunglasses, a black tactical outfit, and gloves, holding a white cup with blue pills, standing on a city street with tall buildings and the Empire State Building in the background.
A neon-lit mobile kiosk at sunset with two young adults, one male and one female, inside. The kiosk displays the word "FLUD" and has various glowing objects. The background shows a dark landscape with mountain silhouettes and a colorful sunset sky.
Two people standing at the back of a truck with a futuristic setup, surrounded by tall buildings, with the Empire State Building visible in the background, under a clear blue sky.
Two portable smart speakers with a white to blue gradient glow, branded with 'FLUD.' on the bottom edge, set against a blue gradient background.
Display of three cylindrical containers with blue graphics and the word 'FLUD.' on a black background, hanging from the ceiling in a dark exhibition space.
a person with pink hair and sunglasses standing against a pillar at a subway station, with a moving train in the background and a digital display above showing the time and other information

SunshineClub (USA)

The idea behind SunshineClub began with a simple thought: wellness isn't only about what happens inside the body?

Featured on Behance.net

Two people working at a stainless steel counter with packaged skincare or cosmetic products, blurred motion.
Close-up of a beige-colored object with the text 'Sunshine Club' printed on it.
Cheese wheels and boxes falling from a conveyor into a stainless steel table with additional boxes and wheels on the floor, and a metal rack with hanging boxes in the background.
Close-up of a nail polish bottle with a metallic logo shaped like a magnifying glass on the yellow nail polish inside.
A cream-colored candle in a glass container with a metallic lid and a matching cream-colored box with the brand name SunshineClub and the slogan 'Your morning is your power'.
Display of yellow bottles in white boxes and on a conveyor in a minimalist, modern store with grey walls and floors.
A woman in a light yellow quilted jacket holding a beige box with a metallic logo and the words "Your morning is your power" and "SunshineClub" printed on it.
Young woman in beige outfit shopping for skincare products at a store display with yellow boxes and white jars.

Healthy Yeti (UK)

Brand identity and packaging developed for a UK supplement company focused on sports nutrition and healthy living.

The project explored bold branding combined with a scalable packaging system for future product categories.

Website

Healthy Yeti supplement products including a jar, two bags labeled Mushroom Coffee and Omega 3, a green container with softgel capsules, and a small heap of powder, set against a background of a blue sky with clouds.
Flat lay of healthy mushroom coffee products, capsules, powder, and beverage on a blue background with shadows.
A person holds a pink tumbler with the words 'healthy yeti' printed on it in white in front of a cloudy sky background.
A hand holds a green container filled with golden capsules, dropping some capsules into an open palm below against a blue background.
Five capsules are displayed against a green background with white text labels highlighting their features, such as being made from 100% vegan algae, small and easy to swallow, rich in DHA and EPA, having no fishy aftertaste, being gentle on your stomach, and made in the UK.
Black packet of dietary supplements with white text and graphics, with gold capsules scattered around it, some capsules on a green surface and others floating in front of a green background.

FULLA (USA)

The project explored how modern typography, color hierarchy, and packaging architecture can simplify complex health products while creating a memorable retail presence.

Orange container of Fulla Fullness & Flow prebiotic drink mix labeled with product information and icons, next to a matching orange and silver bottle, on a plain light background.
An orange rectangular box labeled "FULLA" with a smaller text "Fullness & Flow" and description "Prebiotic Drink Mix" sitting on a wooden shelf.
Orange package of Fullla Fullness & Flow prebiotic drink mix on a wooden table with a clear glass of water, a wooden spoon with powder, and a potted plant in the background.

Club Aurea (UK)

A premium wellness identity developed for the UK market, focusing on a sophisticated visual language that positions supplements as part of a modern lifestyle rather than purely functional products.

Website | Instagram

A woman with reddish hair examining a box labeled 'AUREA' inside a white box with a circular slot, on a beige couch with pillows.
A white box with the brand name "AUREA" on a beige-colored card inside. The box contains a round white object with a power symbol on it, placed on a light-colored surface.
A white handbag with a zipper open, containing assorted skincare and beauty products, placed on a beige surface. A hand is seen holding the bag open.
A woman with short brown hair wearing a navy blue long sleeve shirt is looking at a small card on a light wood table. There are several empty white boxes and containers, a glass of water, and a clear glass ampoule on the table, in a room with a papered wall and a kitchen cabinet in the background.
Close-up of an open white pill bottle filled with beige capsules, with a single capsule dropping into the bottle against a white background and casting a shadow. 
Why supplement founders choose Sergio Laskin

With experience designing supplement brands for clients in the USA and the UK, I create scalable branding systems that support long-term product expansion - from a single launch product to complete wellness portfolios.

Supplement Categories: Sports Nutrition, Protein Powders, Greens & Superfoods, Functional Mushroom Supplements, Vitamins & Minerals, Capsules & Tablets, Gummies, Probiotics, CBD & Botanical Wellness, Stick Packs & Sachets

Frequently Asked Questions

  • Every project is different, depending on the number of products, the scope of branding, and the complexity of the packaging system. Most projects start from €4,000–5,000, with larger brand systems ranging from €8,000+.

  • Yes. I design scalable packaging systems that work across entire product lines, making it easy to introduce new formulas while keeping the brand visually consistent.

  • Yes. I design packaging for protein powders, functional blends, greens, collagen and other powdered supplements, considering both shelf impact and future product expansion.

  • Absolutely. I design bottle labels, cartons and complete visual systems for vitamins, capsules, tablets, gummies and other dietary supplements.

  • Yes. Every approved design is delivered as production-ready artwork prepared according to your printer's specifications, ensuring a smooth manufacturing process.

  • Yes. Whether your brand needs a visual refresh or a complete repositioning, I focus on preserving valuable brand equity while creating a stronger and more scalable identity.

  • Yes. Many of my clients are founders preparing to launch their first consumer brand. I help build visual systems designed not only for launch, but for long-term growth.

  • Absolutely. The best results happen when branding and packaging are developed before production starts. This allows structural, material, and printing decisions to support the overall brand from day one.

  • Yes. Alongside packaging design, I offer optional launch visuals, product renders, campaign imagery and presentation assets that help brands introduce new products before photography is available.

  • I collaborate with clients and their regulatory specialists to ensure the packaging design allows for all required information while maintaining a strong visual identity. Final regulatory compliance remains the responsibility of the client and their legal or compliance team.

  • Depending on the scope, projects may include brand strategy, logo design, visual identity, packaging systems, label design, product family architecture, production-ready artwork and optional launch visuals for marketing and presentations.

Related industries

→ Wellness Packaging Design

→ Cosmetic Packaging Design

Other industries

→ Restaurant Branding

→ Coffee Packaging Design & Branding

→ Matcha Packaging Design & Branding

→ Bakery/Pastry branding

Black and white illustration of a tiger with stylized stripes.

Sergio Laskin accepts a limited number of projects.

Before reaching out, please ensure:

  • your brand direction is defined

  • branding is a strategic priority, not exploration

  • you are ready to invest in a full identity system

We do not operate in early-stage idea validation or low-budget experimentation.