Different industries. One approach.
Every industry has its own challenges, regulations and customer expectations. What connects them is the need for a brand people instantly understand, remember and choose again. Below are the industries where I've developed branding systems for founders and growing consumer brands across Europe, the Middle East and the United States.
15+ brands across 6 countries
Supplements & Wellness
Supplement Branding & Packaging
Trust is the foundation of every wellness brand. I design scalable visual systems for supplements, vitamins and functional nutrition that communicate credibility while giving brands room to expand into future product lines.
Projects include: SunshineClub, Mynd Mushrooms, Healthy Yeti, Flud, Club Aurea.
Cosmetics & Skincare
Cosmetic Branding & Packaging
In beauty, packaging becomes part of the product experience. I create visual identities that combine premium aesthetics with scalable brand systems designed for skincare, cosmetics and personal care collections.
Projects include: Super Vital, Apply Cosmetics, NFB Organic Tea, Numbing Cream.
Everyday Food Brands
Branding for Everyday Food Products
The products people buy every week deserve brands they remember every day. From bakery products to cereals, packaged foods and promotional campaigns, I design identities that turn everyday products into recognizable brands.
Projects include: Plantiful Kitchen, Jerome Restaurant, Noud, Coastal Buns, Promotional Illustrations.
Hospitality
Café & Restaurant Branding
Hospitality branding extends far beyond a logo. From interiors and menus to websites, uniforms and packaging, every touchpoint contributes to the guest experience. I help cafés and restaurants build memorable identities that people want to return to.
Projects include: Grabchei, Noir, Two Neighbors, Kuchi, Tricycle.
Coffee Brands
Coffee Branding & Packaging
Coffee is rarely just a beverage. It's a daily ritual, a personal preference and often the reason people return to the same place every morning. I create branding systems that help specialty coffee brands build recognition through packaging, retail experiences and visual storytelling.
Projects include: Topia Coffee, WALA Coffee, Desert Coffee, Tricycle Roastery, Colins Coffee.
Looking for something outside these industries?
My work isn't limited to a predefined list of categories.
What interests me most are founder-led consumer brands looking to create products people genuinely enjoy living with - whether that's food, wellness, beauty or entirely new categories.
If your product becomes part of someone's everyday life, we're probably speaking the same language.
Let's build something people remember.