Creative Direction, Brand Identity & Packaging Design for Consumer Lifestyle Brands
Each project is a case of perception shift. I design identity systems for brands that operate in real markets and value strong visual positioning
World Brand Design Societies recognized
25+ brands across 12 countries
Every memorable brand begins with one unforgettable question:
What If...?
What if wellness felt like belonging to a club?
The idea behind SunshineClub began with a simple thought: wellness isn't only about what happens inside the body?
What if a bakery had a face people could remember?
While developing Coastal Buns, I found myself imagining someone behind the bakery - a French baker who had moved to the Spanish coast but never stopped missing home.
What if a wellness brand became a retro space adventure?
The products became planets waiting to be explored. The illustrations evolved into scenes from a vintage science-fiction universe.
Where Passion meets Purpose
What if the desert itself became the identity?
For me, Desert Coffee became an exploration of how simplicity, material and one memorable symbol can create a brand that feels both contemporary and instantly recognizable.
What if opening a perfume felt like revealing its scent?
Not everything has to be experienced at once. Sometimes the strongest brands invite curiosity by revealing themselves layer by layer.
What if coffee could be recognized by texture alone?
Rather than competing for attention, the identity emerged from the pattern itself, allowing the entire package to feel like one continuous visual language instead of separate graphic elements.
What if the world around the product became more memorable than the product itself?
Instead of treating the mascot as a decorative illustration, I imagined it as the main character of its own story.
Sergio Laskin accepts a limited number of projects.
Before reaching out, please ensure:
your brand direction is defined
branding is a strategic priority, not exploration
you are ready to invest in a full identity system
We do not operate in early-stage idea validation or low-budget experimentation.